Survey says
Want to win a $300 JB聽Hi-Fi voucher? Well let鈥檚 face it, who doesn鈥檛? The Victorian AIDS Council/ Gay Men鈥檚 Health Centre is currently evaluating one of our campaigns,聽Staying Negative. Why? Well we like to routinely evaluate our campaigns to ensure that we are responsive to the needs of the community. Evaluations such as this are crucial to ensuring that our campaigns are effective in engaging our target demographic.
So now we are evaluating the聽Staying Negative聽campaign and we want your feedback. The questions don鈥檛 take a huge amount of time, however they will help us identify how people feel about particular aspects of the campaign. Therefore if you have some thoughts on what could be improved we鈥檇 love to hear them! Naturally, we also like hearing about what we do well (don鈥檛 we all like a compliment?)
As an added enticement we are spicing up the evaluation by offering a chance to win a $300 JB Hi-Fi voucher. Seriously, think about how many DVD鈥檚 you could buy with that. You鈥檇 be set for winter! But as they say, there鈥檚 no such thing as a free lunch鈥� so in exchange for this opportunity we鈥檙e asking for your opinion. So please give generously.
At the end of the survey you will also be asked if you would like to participate in some focus groups. This is where we pay you for your thoughts, again.Crazy I know, but it really is just a demonstration of how much we value thorough evaluations of our campaigns. Essentially the focus groups are an opportunity to have an open discussion about the campaign and what you think about it. The person running the evaluation is an external consultant so there鈥檚 no need to worry about hurting our feelings.
You will also get asked if you would like to participate in the campaign yourself. This is the fastest and most effective way to change the content on the site. Why? Well because most of the content has come from the community, so the stories we get help to determine the flavour of the campaign. So if you are interested in participating, hit us up! And just for your peace of mind, any personal details that are recorded are completely removed from the surveys. This way your feedback is entirely anonymous.
So if you have a moment we鈥檇 love it if you could spend it on us and fill out our evaluation survey.
To access the survey go to聽
Alternatively you are welcome to email me if you have any questions regarding the campaign.
