Gay campaign tops complaints
The controversial Rip & Roll advertising campaign for the Queensland Association of Healthy Communities (QAHC) has become the most complained about ad so far this year.
The Advertising Standards Bureau (ASB) released the list last week, which revealed they鈥檇 received 275 complaints regarding the campaign.
The image of two men embracing while holding a condom was attacked by the Australian Christian Lobby (ACL) and initially removed from bus shelters by advertising company Adshel, before public outcry saw them replaced.
The ASB did not reveal how many of the 275 complaints came from the ACL.
“Of the 10 most complained about ads between January and the end of June, six related to people鈥檚 beliefs, values and personal choices,” ASB chief executive Fiona Jolly said.
“People鈥檚 attitudes in relation to homosexuality were one of the main reasons for the high number of complaints received about a recent Rip & Roll billboard and poster.”
A campaign to distribute Korans that read 鈥楯esus 鈥� A prophet of Islam鈥� received the highest number of complaints after the Rip & Roll billboards, with 55 submissions.
Other organisations that received a high number of complaints regarding advertising this year included Foxtel, the General Pants Group, Optus, Rivers and Supre.
The ASB dismissed complaints against the Rip & Roll campaign in June, finding it did not break any advertising or marketing code of ethics.
[…] “the most complained about campaign” for the first half of 2011. As reported in the Star Observer: The Advertising Standards Bureau (ASB) released the list last week, which revealed they鈥檇 […]
YAWN…. yesterdays news!
If all the ACL can get, after massive publicity across most of the news outlets in Australia, is 270 people to support them, then clearly millions of Christians in Australia want nothing to do with this tiny cult.
There only mission seems to of been to get Australians to become Happy Clappers singing songs of hate against GLBTI people. Millions of Australian Christians simply want nothing to do with them, and often online complain about them more than we do.
the ACL needs to be ripped, rolled, then buggered. :-)