Ikea swings both ways
If you need further proof that Europe is light years ahead of Australia when it comes to the acceptance of homosexuality, check out IKEA’s latest advertising campaign in Germany and Austria.
Their latest television advert introduces what appears to be your average heterosexual couple going for it on the kitchen table until they are interrupted by the man’s husband.
The Swedish furniture giant have even created Facebook pages for each character (, and ), which give more details about their relationship and back story.
While some critics lament the reinforcement of negative stereotypes about the fidelity of gay relationships, others have praised it as “delightfully subversive”.
Whatever your opinion, chances are you’ll never think of IKEA cabinets the same way ever again!
Brace yourself for advertising’s most unlikely love triangle and click the link below.
Via
