JoJo Siwa Releases Audacious 鈥楰arma鈥� Single And Music Video, Sparks Wildfire Online聽
Image: Sources: Sony Music Entertainment and YouTube
JoJo Siwa has set the internet ablaze with the music video for her newest single Karma, which features a bold new Kiss-inspired look from the singer-dancer and choreography that openly embraces her queerness.听
Openly declaring in the song鈥檚 first line that Karma is the beginning of her 鈥榖ad girl鈥�, unfiltered era, JoJo says that this is the kind of music that she鈥檚 always wanted to make.
She said: 鈥淚 am so stoked because this has been such a long time coming and so much work getting to this point. For Karma to finally be here and in the world鈥檚 hands is incredible.鈥澛�
Completely ditching her previous bubblegum pop persona, JoJo declares that the release of the song marks her transition into releasing adult music. In fact, there are now two JoJo Siwa profiles on Spotify; one being marked with the label “(Kids)鈥� to fully separate these different eras.听
The song, a tale of romantic jealousy, is undoubtedly completely different from anything she鈥檚 done before.听
The song鈥檚 music video shows JoJo being reborn after falling out with one of her dancers, emerging in her new outfit on a deserted island where she dances wildly and humps another woman.听
The response to 碍补谤尘补听
JoJo鈥檚 video is obviously intended to provoke, but seems to have struck a nerve on YouTube and beyond. After surpassing 11 million views in three days, the number of dislikes currently sits at 530,000 vs 118,000 likes.听
Meanwhile, the comment section seems to be sceptical of JoJo鈥檚 attempted rebrand. One comment reads 鈥淭his ain鈥檛 Karma, this is trauma,鈥� while another says 鈥溾�業 was a bad girl鈥� YOU HAVE A KIDS CHOICE AWARD鈥�.听
Though fans of JoJo have found it difficult to accept her rapidly-changing persona, the star is fully aware of the shift she is going through and is perfectly okay with the way that it鈥檚 currently being perceived online.
She : 鈥淭o make this transition while being true to myself, while being artistic, has been interesting to figure out, but I think we鈥檝e nailed it and I think it definitely makes a massive statement.鈥�
JoJo has promised more music coming 鈥渧ery soon鈥�, with Karma presumably being the lead single for a currently unannounced album.
