Hospo Group Creates ‘Her Sport, Her Bar’ Initiative To Show Women’s Sport in Western Sydney Pubs
Image: Image: Matildas.com.au
Sonnel Hospitality has created a new Her Sport, Her Bar that will see more women’s sport playing in pubs and venues across Western Sydney.聽
The Her Sport, Her Bar initiative aims to champion and celebrate women’s sport, and make sports bars welcoming and inclusive spaces for all genders.
The initiative will be making an entrance into the Sydney bar scene with watch parties and other events scheduled through the end of 2024 into 2025.聽
Currently in Australia there is only one women鈥檚 sports-focused bar, The Ladies League,聽 located on Sydney’s famous Oxford Street, a minute’s walk from Taylor Square. opened in August of this year, and has spearheaded the movement for women鈥檚 sports spaces in Australia.聽
Initiative aims to ‘celebrate the achievements of female athletes with the same excitement as any other sport’
Simon Meers, CEO of Sonnel Hospitality, said 鈥淲e believe in the power of sport to inspire and unite local communities, which is why we have been actively developing our spaces to be genuine, community-first hubs and working hard to appeal to a broader demographic.鈥�
鈥淥ur Her Sport, Her Bar initiative hits multiple pillars for us as a group and we鈥檙e committed to making our venues places where everyone can come together to celebrate the achievements of female athletes with the same excitement as any other sport,鈥� Meers said.聽
鈥淚鈥檓 proud of the line up of events we have scheduled and the support we鈥檙e seeing from the likes of AFLW, well-known female athletes across the spectrum and our drinks partners. I very much look forward to bringing our patrons on the journey with us鈥�.
Justine Baker, Sonnel Hospitality鈥檚 Food and Beverage consultant and ex-CEO of Solotel, has been deeply involved in bringing the event series to life.
“As someone who鈥檚 spent my entire career in hospitality I am passionate about creating venues that feel inclusive and engaging for everyone – especially women,” Baker tells City Hub.
鈥淗er Sport, Her Bar is such an exciting initiative because it鈥檚 not just about broadcasting women鈥檚 sports, it鈥檚 about transforming our pubs and venues into spaces that truly welcome female sports fans – and their families – and celebrate their passion.鈥澛�
Sonnel has formed a strategic partnership with sports planning and marketing platform Sportsyear, ensuring women鈥檚 sports are prominently scheduled across venues in Sydney.
Through this collaboration, guests will be able to enjoy major women鈥檚 sports events, such as the AFLW Grand Final and Matildas matches, as well as events supporting female sporting communities, creating a space where all fans feel welcomed and celebrated.聽
鈥淏y priorisiting female sports and crafting out a new vision in our venues coupled with an exciting lineup for watch party events, we鈥檙e hoping to inspire a shift for current and future generations, making sports hospitality a place where everyone feels they belong,鈥� said Baker
After the company鈥檚 major rebrand, Sonnel鈥檚 mission aims to focus on the greater community, bring more diverse and inclusive entertainment experiences across the region, and set a new benchmark in Western Sydney鈥檚 hospitality industry.聽
Her Sport, Her Bar confirmed events so far:
Nov 30 鈥� AFLW Grand Final Watch Party at The Australian Hotel & Brewery
Dec 1 鈥� Matildas Watch Party at The Guildford Hotel
Dec 4 鈥� Matildas Watch Party at The Guildford Hotel
Dec 7 鈥� Matildas Watch Party at The Crossroads Hotel
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